EXECUTIVE SUMMARY

  • Specialize in implementation planning and brand governance
  • Over twenty years of experience in branding, advertising, and television production
  • Successful at building trusted client relationships that lead to organic growth
  • Skilled at finding optimization and efficiency opportunities within brand management process
  • Strong ability to handle multiple deadlines while maintaining attention to quality
  • Adept at working in high-pressure, detail-oriented environments, while keeping sight of bigger picture throughout entire project    

EXPERIENCE    

FUTUREBRAND
Senior Director, Implementation

INTERBRAND
Director, Brand Management Systems
  • Built a $100MM rebranding plan for Client X. Plan identified cost savings opportunities totaling $22MM, helping client secure rebranding budget from Board of Directors. Brand agency budget projected at $XXMM.
  • Evolved the Implementation Planning capability and translated it into a new revenue stream. 
    Have played a similar role for Help Desk and Brand Governance offerings.
  • Launched brand management ROI study and calculator
  • Converted several incremental assignments for multiple clients, resulting in significant 
    organic growth
  • Earned increased exposure to c-level clients
  • Manage a staff of 11 full-time employees, plus freelance
2012 – Present


2007 – 2012
PIXELJOCKEY
Principal
  • Founding partner of an outsourced brand identity production agency
  • Grew business to $1.2 million in annual revenue
  • Managed eight full-time employees plus freelance support
  • Oversaw production for the simultaneous brand rollouts of AT&T and MasterCard
2005 – 2007
McCANN-ERICKSON
Freelance Pre-Press/Retouching Manager
  • Responsible for managing the retouching department on the Verizon Wireless account
  • Defined a new and more efficient workflow between studio and retouching departments, resulting in greater quality control and time savings

THE 5th COLOR 
Vice President of Production    
  • Responsible for day-to-day operations of a digital printing facility
2004 – 2005





2003 – 2004
COREBRAND 
Implementation / Production Manager    
  • Managed all aspects of print production including press runs, press proofs, vendor selection, 
    price negotiation and paper selection
  • Hired and managed freelance staff including production artists, copywriters, proofreaders 
    and photographers
  • Assessed clients’ needs and brought together agency resources to ensure successful implementation including preparing budgets, creating project schedules and acting as a liaison across departments
  • Responsible for managing $2 million communications budget of international re-insurance client
2000 – 2003
BARAMI 
Marketing Manager / Creative Services
  • Managed annual marketing/advertising budget for 30 store national chain including all aspects 
    of printing
  • Significantly reduced annual printing costs by launching and managing in-house creative 
    services department
  • Created e-commerce plan and launched www.barami.com to generate new source of revenue with unique functions to boost sales and generate publicity
1998 – 2000
HBO 
On-Air Planner 
  • Created interstitial programming schedules for the HBO/CINEMAX networks to build program awareness and maximize viewership

Operations Coordinator (HBO Home Video)    
  • Oversaw production of all titles being released on video to meet marketing deadlines, including producing trailer reels
  • Designed and implemented a master inventory and tracking program of all video/film 
    elements owned by HBO HOME VIDEO to eliminate inventory shrinkage and production delays
1994 – 1998
THE MONTEL WILLIAMS SHOW 
Story Coordinator
  • Developed show ideas to create a fresh approach to similar stories and increase ratings

GERALDO
Researcher
  • Researched show topics and coordinated all viewer correspondence
1993



1991 – 1993

EDUCATION

  • New York University, New York, NY – Organizational Behavior and Communications
  • School of Visual Arts, New York, NY – Film/Video
  • Westchester Community College, Valhalla, NY

SKILLS

  • Mac/PC literate
  • In-depth knowledge of Adobe Creative Suite, Quark, Microsoft Office, FileMaker Pro and FastTrac